The Color Clutch Story
Testing foam samples for our next round of Color Clutch cases.
Prior to 2014, I stored my nail polish in a ziplock bag tucked in to the dark corners of my closet. For several years I lived in a tiny NYC studio: with one bookshelf, no cabinets in the bathroom, and a closet big enough only for my shoes and modest clothing collection -- but not my winter coat. Living the dream!
Every week when I painted my nails at home (I didn't have the money to go to the salon), I went through the mundane task of grabbing my worn ziplock, rummaging through the bottles to find my base coat, top coat, and then finally my color for the week. It was not a glamorous experience -- and my nail polish took up way too much space! Furthermore, if I didn't carefully twist back the cap, I'd run the risk of the nail polish spilling in the bag.
It wasn't until I moved to Miami in 2014 and was in the process of unpacking two stuffed ziplock bags of nail polish that I thought, "there's got to be a better way." I went to Joann's Fabric one Saturday, not entirely sure what I was looking for. I walked away with a see-through case to hold scrapbooking materials and some foam that I could cut out to hold my nail polish bottles.
I measured the dimensions of all my nail polish bottles, cut out holes in the foam accordingly, and then marveled at how ugly my new "hand-crafted" case looked.
The first prototype for Color Clutch was officially born.
Fast forward three years, and we've sold thousands of Color Clutches, partnered with top nail brands like essie, ZOYA, and Jamberry, and have had the honor of being featured as one of Oprah's Favorite Things. The incredible support we received from our Kickstarter supporters allowed us to take the leap and turn Color Clutch in to a real company with real products.
I've heard from so many customers that Color Clutch has helped them live a more organized life, and nail professionals have started using Color Clutch to transport and display their polish at client appointments.
What started off as an arts and crafts project in my living room has now turned in to a nail polish revolution across the country. And we're just getting started -- come join us!
CLO (Chief Lacquer Organizer)