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Color Clutch at NailPRO Pasadena 2017

Color Clutch at NailPRO Pasadena 2017

Color Clutch first trade show

 

Sunday, April 30th was a milestone for Color Clutch. Why you ask? Because it was the day of our first trade show!

For those new to this site, we’ve been in biz just a little over 2 years. So this year we felt it was the right time to take the “trade show plunge.” Trade shows can be expensive and super time consuming (especially for a small team like ours), so we wanted to be sure we could give it our all.

For those who couldn’t be there at the NailPRO Pasadena show with us, we wanted to give you the run down of what you missed. Hope you can join us next year!

DIY Ombre Tissue Paper Backdrop:
We found that there are two main constraints with a trade show: time and money. Trade shows can be very expensive if you have a lot of product to ship, or if you decide to rent furniture for your booth. At the same time, you have limited amount of time to set up your booth.

So we decided to get creative (and colorful!) while on a budget. To do this, we borrowed an idea for a do-it-yourself (DIY) ombre tissue paper backdrop from Lovely Indeed. It's no surprise that we love color, so this backdrop made our heart sing! Plus it really spruced up the plain pipe and drape that was given to us. Next time we'll remember to bring a cute rug so we can hide that concrete floor!

Below is a before / after photo -- friends have told me it wasn’t a #pinterestfail, so I’ll take it! 😊

Color Clutch DIY tissue paper backdrop

Getting creative with our DIY tissue paper backdrop!


CLICK TO TWEET: Here’s an idea for your next trade show: an ombre tissue paper wall via @colorclutch

Will you accept this rose?
We also wanted to get the crowd excited and educated about Color Clutch. Many of our customers use their Color Clutch for travel, so we played up that idea and hired an aspiring actor/model to hand out roses to the NailPRO Pasadena crowd. Everyone had a lot of fun with it – let's just say there were a lot of selfies taken!

Color Clutch trade show pilot

Our very own Color Clutch pilot (!!) handed out roses to trade show guests.


We offered some great price deals!
A major perk to attending trade shows is that brands often offer a discount on their products. In our case, customers didn’t have to pay for shipping because they could walk away with the product after purchasing it at our booth. It went over so well that we decided to offer it to the rest of our Color Clutch fam -- but for this week only! Just use FREESHIP at check out through May 14.

CLICK TO TWEET: Snag free shipping on all @colorclutch orders -- just use code FREESHIP through 5/14/17! #shipittome

We ran into a few friends!
One of the best parts of the trade show was running in to our friends and fans. We’re feeling the love, y’all!

Color Clutch friends at NailPRO pasadenaWe ran in to @nailgasmtv and @reireishnailart. Thank you for stopping by!


Thank you NailPRO for an awesome first trade show. We hope to see you all there next year!

xo,
Katharine
CLO (Chief Lacquer Organizer)

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